In the first part of Assignment 2, we have entered into a day of the lives of 7 brand users that we have chosen. We will be observing each respective user and his/her relationship with our brand, YKKT. We also gave each user a diary to pen down their daily activities and happenings for one week.
This exploratory study aims to find out the role YKKT plays in each user’s lives. Based on the observational studies and user diaries, we will determine the type of relationship each user has with our brand.